Our Company

Family-Owned and Operated Since 1947

Shade Equipment Company, Inc. is a Full-Service (Sales, Parts, Body Painting, Equipment Installation/Up-Fitting, Service, Warranty, & Repair) Truck Body, Truck Equipment & Van Interior Distributor for approximately 50 manufacturers, as well as a Full-Service (Sales, Parts, Service, Warranty, & Repair) Authorized Dealer for SCAG, Cub Cadet, and Husqvarna Outdoor Power/Lawn & Garden Equipment.  Continuously family-owned and operated, we were founded on May 1, 1947–70+ Years Ago, and our headquarters are in Winchester, VA, with a Harrisonburg, VA, store, as well.

Western V-Plow on Highway

The One-Stop Truck Body & Equipment Shop

Most Truck Bodies & Equipment items are in-stock, and availability equals swift turn-around.  Customer vehicles are usually in and out within a matter of days!  In Pre-Season, we carry millions of dollars of Snow Plows & Ice Control Spreaders, alone!  Our Installers are Factory-Trained, and we can paint Truck Bodies & Equipment to match our customers’ truck cabs or chassis.  Our Paint Manager is PPG certified.

We provide Parts and Service for all that we sell and will accept most makes and models of Outdoor Power/Lawn & Garden Equipment for service or repair.  Our Small Engine Mechanics are Certified in Briggs & Stratton, Generac, Honda, Kawasaki, and Kohler Engines. 

Good Products, Good Prices, Good People

We have low turn-over in our staff and are proud to employ some of the best, most knowledgeable team members in the industry:  a total of 354 combined years of experience—an average of 11 years per employee!!  We are OSHA (VOSH SHARP Award Winners) and EPA/DEQ compliant. 

We are affiliated with the following local, national, and industry-specific associations:

  • National Truck Equipment Association (NTEA)

  • Southeastern Equipment Dealers’ Association (SEDA)

  • National Federation of Independent Businesses (NFIB)

  • Top of Virginia Chamber of Commerce

  • Harrisonburg-Rockingham Chamber of Commerce


Your Work, Your Truck: Trust Knapheide and Shade Equipment!

We are proud to be a recurrent winner of the coveted “1848 Award” Sales Award from Knapheide Manufacturing for over 20 years.

Contact Us

Payment Forms:         

Cash, Certified and Cashier’s Checks, Personal or Business Check with Photo ID, Net 30 Terms with Pre-Approved Credit for Municipalities, State and Federal Agencies, and Businesses with Authorizing P. O.

Credit Cards: MC, VISA, Discover, and AMX

Outdoor Power Equipment has Manufacturer Financing Available.



1237 Martinsburg Pike
Winchester, VA 22603-5429

Toll Free: (800) 874-2339

Local: (540) 667-1600


Mon - Fri       8:00 am - 5:00 pm

Saturday       8:00 am - 12:00 pm

Sunday            Closed



4072 N. Valley Pike
Harrisonburg, VA 22802-1115

Toll Free: (800) 647-4233

Local: (540) 433-6440


Mon - Fri       8:00 am - 5:00 pm

Saturday       8:00 am - 12:00 pm

Sunday            Closed

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