Family Owned

Family Operated since

We have a long history of providing high quality equipment from more than 50 manufacturers, as well as excellent customer service from our knowledgeable employees.

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Coronavirus (Covid-19) Announcement

To our valued customers,

Virginia Governor Ralph Northam ordered certain non-essential businesses to close for 30 days, banning gatherings of more than 10 people, and requiring restaurants to do carryout or delivery only. This starts Tuesday, March 24 at 11:59 PM.
The Governor also ordering all schools in Virginia to remain closed at least through the end of this academic year.
We know these changes will raise many questions and create new challenges—but we are also confident in our ability to be resilient and navigate these waters together.

Shade Equipment has been labeled as an "essential" business. We will be remaining open for business at our normal business hours. We are offering a contact-free alternative for anyone who does not wish to come into our store in Harrisonburg or Winchester by offering parking lot pickup of all items and services. Please call us at 540-433-6440 in Harrisonburg or 540-667-1600 at our Winchester location. New mowers purchases can be delivered at 15 miles for free.

Our Staff is taking extra measures to make sure all common contact areas of our stores are kept clean & sanitized. Help us by keeping extra distance from other customers while in store.

Shade Equipment would like to thank you for your continued business as we adjust to these difficult times.


Shade Equipment Company, Inc. is a Full-Service (Sales, Parts, Body Painting, Equipment Installation/Up-Fitting, Service, Warranty, & Repair) Truck Body, Truck Equipment & Van Interior Distributor for approximately 50 manufacturers, as well as a Full-Service (Sales, Parts, Service, Warranty, & Repair) Authorized Dealer for SCAG and Cub Cadet /Lawn & Garden Equipment.  Continuously family-owned and operated, we were founded on May 1, 1947–70 Years Ago, and are headquartered in Winchester, VA, with a Harrisonburg, VA, store, as well.

Snow Plows/ Spreaders

Equipment & Accessories

Best Brands in Industry

Commercial Truck/Van

Truck/Van Bodies & Equipment

PPG Certified Painter

Parts/Safety/ Accessories

From Small Engine to Snow Plow Parts

Thousands in Inventory

Service/ Repair

Paint & Body Shop

Pick-up & Delivery Available

Parts Request


Shade Equipment is a full-service Residential and Commercial Outdoor Power Dealer for many brands such as:


Adrian Steel

Aebi Schmidt Group (Meyer)/Swenson


Air-Flo Manufacturing Company

American Eagle

B & W

B/A Products


Briggs & Stratton

Buyers Products Company

C Tech

Camera Source

Champion Hoists from Godwin & S H


Cub Cadet


D. O. T. Tie-down

Dee’s Fluid & Power

Delta Consolidated Industries, Inc.


Donovan Enterprises/Shur-Co, LLC



ECCO Safety Group


Federal Signal Products


Good Roads

Henderson Manufacturing Company

Henke Manufacturing

Honda Engines

Kawasaki Engines

Knapheide Manufacturing Company

Kohler Engines


Majestic Glove



Meyer Distributing

Morgan Dry Freight

Muncie Power Products

P J’s Truck Bodies

Pioneer/Wastequip Co.

Rack Strap

Ranch Hand




S H Truck Bodies/Swampy Hollow

Spitz Lift


System One Modular Truck Equipment


Thieman Tailgates, Inc.


Tommy Gate/Woodbine Company

Transfer Flow



U. S. Tarp

USA Illumination (USAI)

Valk Manufacturing Company

Vanguard Manufacturing

Venco Venturo Industries, LLC


Waltco Lift Corporation

Western Mule Crane

Western Products/Douglas Dynamics

Work Area Protection

Travis Horn

"I've dealt with Shade Equipment for decades. They've always been honest and upfront about pricing and are very consultative in their sales process to ensure we get the right product for our needs. They're 5 Star from start to finish!"

Melvin Prince

"Fast and friendly. Great work, great price, and will pickup and deliver at a great price as well. I'll be sure to have them service my lawn tractor again."

Ted Sjurseth

"The best place on Earth to get equipment, plows, and spreaders
Honest no extra charges for using Credit Cards (like other do)
Down to Earth people and they get the job done right the first time.
Been a customer since 1996 and drive out of my way to have them do the work."

Dustin Luttrell

…Ive only had top notch service in the last 5 years or so. Almost always has the parts i need for the brand new tractor or the senior one. Easy finance will get you into a better mower than any box store is gonna sell ya. I'd recommend to anyone."

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